I’ve spent over a decade as a product designer, working with some of the world’s top technology companies including Trello, Atlassian, Shopify, and Vox Media.

Along the way, I also bootstrapped a SaaS product called Evey Events, which we grew into a successful business that I was fortunate to exit.

What I’ve learned from all of this?
Telling your product’s story is everything.

If people don’t instantly understand how your product solves their problem, they won’t sign up.

If they forget it after seeing it, they’ll never come back.

That’s where video comes in.

I’ve created videos that closed six-figure deals.

Launched videos that drove signups.

Designed walkthroughs that helped users activate—fast.

In my experience, video is one of the most powerful tools a software product can use to succeed.

Make the sale. Make it memorable. Make it work.
Make a video to get there.